Learn How We’ll Execute Your Content Marketing Strategy
If you’re like us, you don’t like surprises. You like knowing what to expect, and you value informed decision-making. When you have questions, you want answers before you take your next steps. This is especially true when it comes to making decisions about your business or institution—including how to manage its content marketing strategy.
We don’t expect you to do anything we wouldn’t do ourselves. We know that choosing an agency to manage your business’s or institution’s content marketing strategy is a big deal, and we want to make sure you are confident in your decision. We want to make sure you have all of the information you need, and we want to establish a relationship built on trust that lasts long into the future.
FAQs: Our Professional Writing, Organic SEO, and Content Marketing Strategy Services
With this in mind, we’ve prepared these answers to some frequently asked questions about our professional writing, organic SEO, and content marketing strategy services:
What Content Writing Services Do You Offer?
In broad strokes, we provide two types of services: (i) professional content writing, and (ii) organic search engine optimization (SEO). While some of our clients aren’t concerned about SEO, much of what we do involves developing and executing content marketing strategies that are designed to help improve our clients’ rankings on Google while also engaging their prospective clients or customers.
On the content writing side, we do content buildouts for new and existing websites, and much of our work involves delivering monthly content to our clients. Publishing professionally written content on a regular basis is crucial for both organic SEO and audience engagement. We also write articles for third-party platforms, and we can write just about anything else your business or institution needs. We also provide translation services for clients that have both English-speaking and non-English-speaking target audiences. Learn more about our services.
What Industries Does Your Content Marketing Experience Cover?
Our content marketing experience covers a wide range of industries. We have particular experience writing online content for law firms, and our founder and CEO is a former lawyer who has written thousands of pages of content for law firms throughout the United States and worldwide. But, we serve many other types of clients as well, including other types of professional service providers, retail businesses, and academic and governmental institutions. We also have experience in the non-profit sector and in the outdoors, health, and fitness industries. Regardless of the services you provide or the products you sell, if you need a professional agency to execute a content marketing strategy, we encourage you to get in touch to see how we can help. Learn more about the industries we serve.
Do You Provide Content Marketing Services to Companies Outside of the United States?
Yes, we provide content marketing services to companies, firms, and institutions around the world. We have written for clients located in several countries that have target audiences in the United States.
When targeting U.S. clients or customers, professionally written content is essential. We can write and deliver custom-tailored content that speaks to your intended audience. We will work with you to ensure that we have a clear understanding of your goals and needs, and then we will use our expertise to craft the content you need. We can do this both as you build out your company, firm, or institution’s website and on an ongoing basis with our monthly content writing and SEO services. If you are working with a website design agency (or if you own a website design agency that serves non-U.S. clients), we can work with your agency as well.
Will You Manage My Company’s Content Marketing Strategy?
Yes, we will assess your business or institution’s needs—and then we will develop and execute a content marketing strategy that is designed to meet them. If you use us for organic SEO, your content marketing strategy will be built around our monthly SEO analyses. If you aren’t interested in SEO, then we will develop a strategy that is focused on your other content-related goals (i.e., maintaining an active online presence, email marketing, or pushing out content to social media or third-party platforms).
Our content writing and organic SEO services are custom-tailored to each client. Nothing about what we do is cookie-cutter, and absolutely none of our content is AI-generated. We deliver professionally written content that is designed to help our clients achieve their goals and drive their businesses forward.
How Do You Manage Organic SEO?
We rely on a variety of different tools to manage organic SEO for our clients. We use these tools to identify opportunities, monitor our clients’ organic search performance, and determine our clients’ content writing needs. We then take this information and use it to research and write content that is focused not only on improving our clients’ search rankings, but also engaging with their intended audience.
How Does Your Pricing Work?
We provide all of our services at flat rates. For website content buildouts and other one-time projects, we establish the flat rate up front based on the scope of the project. For monthly content plans, we determine the flat rate based on the total word count per month and whether we are providing organic SEO. Our plans start at 2,500 words per month, which typically includes two 1,000-word blog articles and two 250-word updates to existing articles or pages. However, this can vary based on a client’s specific monthly needs.
What is the Timeline for Building Out a Website’s Content?
The timeline for building out a website’s content depends primarily on the scope of the project. We work fairly quickly; and, in our experience, our turnaround times are quicker than most people expect. Once we know the scope of your project and have the final sitemap, then we will provide you with a delivery schedule. For large websites, we will typically deliver content in batches of 10 to 20 pages.
We work with our clients to meet their deadlines whenever possible. If you are targeting a launch date for your business or institution’s website, we will work with you to deliver your content in time—as long as the overall timeline is reasonable. We will discuss this up front, and we will let you know if we can work within your time constraints (if any) so that you can make an informed decision.
How Many Blog Articles Should We Publish Each Month?
The number of blog articles your business or institution should publish monthly depends on your organic SEO goals and other factors. At a minimum, we recommend two 1,000-word articles (along with updates to existing content), which is why our monthly content plans start at 2,500 words. However, we’ve written for businesses that publish upwards of 20 blog articles per month, and we can handle this type of volume (or more) if that is what your business or institution needs.
If you aren’t sure how many blog articles your business or institution should be publishing monthly, we can help you decide. We will do this based on your ranking goals and the competitiveness of your target keywords, along with your budget for content marketing strategy.
Will You Come Up with Article Topics for Us? Can We Provide Input?
Yes, we can come up with article topics for you, and we do this for many of our clients. While some of our clients prefer to approve their article topics, most of them trust us to develop topic ideas based on our research and experience. With that said, you are more than welcome to provide input, and knowing your thoughts can help us hone our article topic recommendations.
Will You Work With My Company’s Website Design Agency?
Yes, if your company or institution is working with a website design agency, we can work with the agency directly. Many website design agencies do not provide content writing and organic SEO services; and, even among those that do, many do not have experience writing for certain industries or for foreign companies targeting the U.S. market.
How Much Experience Do You Have?
Our founder and CEO has written thousands of pages of website content for clients throughout the United States and around the world, and he has ghostwritten articles for publications including Fast Company, Entrepreneur.com, and International Business Times. Our SEO director has also worked with clients around the world, and has a decade of experience developing and executing organic SEO and content marketing strategies. Learn more about our team.
How Long Does It Take to Get Started?
Once you contact us, we can get started fairly quickly. We can usually take care of the administrative stuff the same day, and we can typically start providing services within a few days. We like to be efficient, and we don’t like waiting to hear back from other people. We assume that our clients are the same way.
Contact Us About Your Company’s or Institution’s Content Marketing Strategy
Do you have more questions about what it’s like to work with Smart Content or how we can help your business or institution? If so, we invite you to get in touch. Send us a message to get started today.