Our Services

Website Content Writing Services

Writing website content seems simple enough. Sit down, start tapping away, and next thing you know you have a page or article for your website.

If only it were that easy.

Writing for the Internet is part art and part science. Online content needs to be creative, but it also needs to serve a very specific purpose. It also needs to be organized, clear, and concise, and it needs to reflect an overall content marketing strategy. This is why companies and firms of all sizes need professional website content writing services.

Learn About Our Website Content Writing Services

At Smart Content, providing professional content writing services isn’t just what we do, it’s all we do. Our CEO and Lead Writer has more than a decade of content writing experience and has written thousands of pages and articles for companies and firms all over the world. Our SEO Director knows organic search engine optimization inside and out, and he has a consistent record of delivering measurable results. We also have a stable of talented independent writers who lend their services within their respective areas of expertise.

We like to keep things simple. To this end, we primarily work with clients to execute website content buildouts and provide ongoing flat-fee monthly content writing services. But, we know that many companies and firms have other needs, too, so we provide a variety of ad hoc website content writing services as well.

1. Content Buildout

We do website content buildouts for both new and existing sites. If you are in the process of building a site with a design firm, we can work alongside your design firm to develop an integrated final product. We can also work with you directly; and, if you have an existing site that needs more content, we can develop a site structure and provide website content writing services that are custom-tailored to your site’s needs.

The smallest content buildouts we do are around 10 pages, but we have also written custom content for websites with hundreds of pages. Regardless of the size of your project, we can work with you to develop a suitable site structure and timeframe. If you are interested in SEO, we can incorporate a keyword strategy into your site’s content as well, and then we can continue to execute this strategy with ongoing monthly content.

2. Monthly Content

Much of our work involves writing monthly content for our clients. We offer flat-fee monthly website content writing services, typically accompanied by an SEO strategy. We can write as much or as little as you want depending on your ranking goals and how you plan to use your site’s content (i.e., by pushing it out to an email list or on social media). When it comes to ranking and staying top-of-mind with your audience, consistency is key, and our experience has shown that a consistent monthly content strategy will yield positive results over time.

Our monthly content plans start at 2,500 words per month, which we’ll typically split between two blog articles and a couple of short content refreshes. Google looks for fresh content, so writing new articles and updating existing content are equally important.

3. Third-Party Content

Writing content for third-party online publications serves two different – but also equally important – purposes. The first is link-building. Links to a business’s or institution’s website from reputable third-party platforms can give a significant boost to the site’s rankings. We regularly write third-party content for SEO purposes, and our writing has appeared on sites ranging from JDSupra and The National Law Review to Fast Company and Entpreneur.com.

Writing for third-party platforms also helps you build and audience and establish authority and credibility. If you have an article published on Fast Company or Entrepreneur.com, this will expand your audience significantly, and it is something you can promote in your email blasts or on social media as well. In many cases, writing articles for third-party sites will serve both purposes, maximizing the value of our professional website content writing services.

4. Other Content

Along with webpages and articles, we also research and write many other types of custom content for our clients. This includes everything from press releases to LinkedIn posts, and from product descriptions to video scripts. If you have a specific content writing need, we invite you to get in touch so we can talk about your project.

5. Organic SEO

Organic SEO is incredibly important for all types of businesses. When done right, it can be an extremely cost-effective form of online marketing. We rely on a variety of analytical tools to develop and execute custom-tailored organic SEO strategies, and we integrate these strategies into our website content writing services during both the content buildout and ongoing monthly content phases.

While organic SEO has changed over the years, it’s still all about keywords. But, using keywords without making it obvious that you are using keywords can be challenging. We have written thousands of pages in service of SEO strategies, and we are very good at artfully incorporating keywords into creative content that is written for human audiences.

6. Translation

Foreign-language SEO is still a relatively untapped market in the United States. As a result, in many geographic locations and business niches, speaking to prospective clients or customers in their native language has the potential to yield significant returns. For businesses and institutions targeting Spanish-speaking and other non-English-speaking audiences, we can both write English-language content and translate this content to expand their online reach. We provide English translation services for foreign-language websites as well.

7. Global Content Services

We provide global content services for international businesses targeting U.S. audiences. We work with international law firms, consulting firms, retailers, travel companies, and a wide range of other businesses. If you need professionally written content that clearly demonstrates your products' benefits or your professional capabilities and expertise, we can help. We provide organic SEO services for international businesses targeting the U.S. market as well.

Learn About the Industries We Serve

We write for all types of businesses and institutions. Literally. No matter what your business or institution does, we can provide professional and custom-tailored website content writing services. But, over the years we have gained particular experience in a handful of industries, and we also have some personal areas of interest in which we simply enjoy writing.

With this in mind, the following is just a sampling of the industries and niches we serve:

Our founder and CEO is a non-practicing lawyer who got his start in content marketing by writing webpages and blog articles for law firms. He has written for law firms in nearly all areas of practice; and, as a result of his legal experience, he is well-versed in both what it’s okay to say—and, crucially, what it’s not okay to say—in online content. Today, he uses this experience to continue writing for law firms while also providing professional website content writing services to a wide range of other businesses and institutions. Our stable of independent writers brings a wealth of experience in a wide range of industries to the table as well.

Learn About How We Work

So, that’s what we do. Now, what can you expect when you choose to work with Smart Content?

We like to keep things simple. This means that we like concise, elegant writing, and it also means that we like to streamline how we work with our clients. Generally, this seems best for everyone. We make sure that we outline all expectations up front, we provide transparent flat-rate pricing, we set deadlines and stick to them, and we encourage our clients to be involved as much or as little as they want. For a detailed overview of what you can expect, you can click over to our FAQs.

If you’d prefer the short version, here are some of the highlights:

  • Content Buildout and Monthly Content Packages – Since content strategies and SEO strategies both require advance planning, we generally provide our website content writing services on a package basis. For content buildouts, we develop the entire site structure up front and then deliver the content as quickly as we can. For monthly content, we provide packages that typically incorporate both new blog articles and updates to existing content, as this is generally what’s best for managing organic SEO. At the same time, we provide the flexibility to adjust as our clients’ needs change over time.
  • Ad Hoc Website Content Writing Services – While most of our content writing is planned in advance, we also provide ad hoc content writing services to our clients. If you have a specific content writing need, we will take care of it as quickly as possible.
  • Transparent Flat-Rate Pricing – For all of our website content writing services, we provide transparent flat-rate pricing. You’ll always know your costs in advance, and our monthly content packages allow for easy long-term budgeting.
  • A Relentless Commitment to Meeting Deadlines – Nothing makes us more uncomfortable than being late. Once we set a deadline for your project, we will stick to it. For content buildouts, we typically deliver subsets of pages in scheduled batches. For monthly content, we establish a regular due date each month when our clients can expect their content.
  • Collaboration Blended with Expertise – We collaborate with our clients to ensure that we are speaking in their voice and speaking to their intended audience. We also work with our clients to ensure that we clearly understand their content marketing goals. At the same time, we rely on our own expertise to deliver high-quality content, and we take responsibility for providing website content writing services that help drive our clients’ businesses forward.

Inquire About Our Website Content Writing Services

Are you interested in our website content writing services? If so, we invite you to get in touch. Contact us to get started today.