Law firms in all practice areas can benefit from executing effective content marketing campaigns. Whether your goal is to generate inquiries through your firm’s website or to build an online presence to connect with potential referral sources, professional legal content writing can be a cost effective and not overtly promotional way to grow your law […]
If you are looking for ways to improve your law firm’s online presence in 2024, you are not alone. From accident victims and spouses to corporate executives and government officials, all types of prospective clients are increasingly using search engines and social media to find lawyers. So, how can you make sure that they find […]
Consistently publishing quality blog articles is one of the most important factors for improving law firms’ search rankings and generating inquiries online. Both of these are equally important, and thus neither can be overlooked. If a blog article doesn’t rank well, it isn’t going to generate traffic. At the same time, if an article ranks […]
Consistently publishing informative and well-written blog articles is one of the most effective ways for personal injury law firms to improve their organic search rankings. Publishing articles that provide useful information in language that is professional yet easy to understand is also more likely to turn website visitors into clients. This means that you need […]
What are your content marketing goals for 2024? If your answer is, “I’m not sure,” you’ve come to the right place. While many business owners are generally aware of the value of content marketing, they don’t know what they can achieve—and they don’t know what it takes to develop an effective content strategy. So, what […]
One of the most common questions in content marketing is, “How often should you publish blog posts?” Usually, business owners, executives, and administrators want the answer to this question because either: (i) they are trying to make an informed decision about where to direct their marketing budget; or, (ii) they are trying to write blog […]
The use of artificial intelligence (AI) for content writing purposes has been a major topic of discussion since the launch of ChatGPT in late 2022. While advocates of the technology tout its efficiency, we see several concerns with its use as a content writing tool for law firms and other businesses. Testing ChatGPT as a […]
For international companies targeting the American market, professionally written online content is critical. Whether on their phones, tablets, or laptops, more than half of all Americans begin their searches for products and service providers on Google. As a result, if you want to target the American market, an effective online presence is key—and this starts […]
For law firms, a quality website is about more than just sharp images and SEO. Your firm’s website needs to instill comfort and confidence, and it needs to convince prospective clients to pick up the phone. As a result, effective law firm website content is critical. If you have a law firm, you almost certainly […]
I started writing website content more than 10 years ago. In the beginning, I was using content marketing to promote my solo law practice. My target audience was small business owners, and pushing out content—both on my firm’s website and on other platforms—gave me a way to showcase my knowledge, insights, and capabilities to prospective […]